Barriers, Best Practices and Success Metrics for E-commerce Transformation

For manufacturers and distributors, e-commerce transformation is a journey, much more than a project. This journey starts with challenges, risks, and barriers — coming internally from culture, changing demographics and impacts employee adoption or externally with customers wanting to have a choice or not yet ready for online experiences. Since Covid-19, those who adopted and implemented digital experiences for customers and employees have achieved profitable growth and market leadership position. To learn Real-life experiences and outcomes, read this best practices compilation.